Poster Series for Red Rocks Amphitheatre
When a venue has been around for 75 years consumer perception of its brand and functional attributes can get a little stale and one-dimensional. Red Rocks Amphitheater, while well known for its ability to host amazing musical performances, also has the ability to host many other types of events, from weddings to Mothers Day brunches, and embrace a variety of visitor types from tourist visits, to hiking and biking within the park boundaries.
D+i created a series of posters that outline the variety of ways that consumers can utilize the places and spaces within this venue. Through compelling copy and a striking visual style that harps back to rock posters and older printing techniques we were able to create multiple points of engagement that inform the viewer about the many aspects of Red Rocks available to enjoy.