Point of inflection

Karman Space & Defense was established as the platform brand following private equity investment in five complementary businesses. Together, these acquired businesses provided a compelling market value proposition, but the Karman Space & Defense brand had minimal awareness and lacked a brand foundation upon which to promote its industry-leading capabilities. The brand needed a strong visual expression to quickly stand out within an industry of established brands, as well as consistency in execution to reinforce their new market position across all communications.