A unified brand

At an organizational level, the previous brand was bifurcated into economic development and transportation management and the region lacked any formal identifying name. D+i sought to create unity between the two halves of the organization while linking back to the region as a whole. By using the name Denver South for both the organization and the region it serves, we also provided the ability to speak consistently about the shared goals of both.

Defining success

The objective was to create brand attributes that not only linked the organization and the region inextricably together, but increase the recognition of the region beyond its own boundaries in a way that was appealing to potential new businesses and new residents alike.