A unified brand
At an organizational level, the previous brand was bifurcated into economic development and transportation management. D+i sought to create unity between the two halves while linking back to the region as a whole, to provide a strengthened approach and an ability to speak consistently about the shared goals of all three.
Defining success
The objective was to create brand attributes that not only linked the organization and the region inextricably together, but increase the recognition of the region beyond its own boundaries in a way that was appealing to potential new businesses and new residents alike.
The result
The teams at D+i and Denver South created a dynamic brand built on hope, optimism and the future-forward nature of the aspiring region. A comprehensive catalog of brand assets was developed ranging from custom photography and iconography, data-driven marketing collateral, immersive interactive components, traditional printed publications and public awareness advertising campaigns.
