Thinking beyond nurseries
Looking to make a difference and address climate change is no small task, but growing and planting trees is a good place to start. Having previously worked with the team behind OneCanopy, we were eager to get to work building a brand for this exciting new startup. The brand strategy was crucial in the early stage of this project to determine where this privately founded organization fell in the conservation pipeline. From there, we were able to move quickly into the naming and branding process.
From seed to canopy
Ultimately our process landed on a name that was unifying, aspirational and functional; OneCanopy. With a new name secured, we moved into the branding phase where we looked to the inhabitants of the forest as a symbol of successful reforestation. We integrated an iconic Clarks Nutcracker into the word mark to represent a bold and passionate organization.
A flexible collateral suite
We built out a suite of new marketing materials to support the launch of the new brand including a website, presentation templates, business cards and a product brochure. The team at OneCanopy is fast at work elevating their social channels with new brand assets and spreading the word about conservation.
