Thinking beyond nurseries

Looking to make a difference and address climate change is no small task, but growing and planting trees is a good place to start. Having previously worked with the team behind OneCanopy, we were eager to get to work building a brand for this exciting new startup. The brand strategy was crucial in the early stage of this project to determine where this privately founded organization fell in the conservation pipeline. From there, we were able to move quickly into the naming and branding process.