Fransen Pittman General Contractors

Brand Strategy |  Brand Expression |  Core Identity Design |  Website Design & Development  |  Marketing Collateral Templates

As part of a brand refresh, our team worked with Fransen Pittman (FP) stakeholders to bring clarity to their current positioning and values. Through our discovery process, we found that FP was well positioned in their industry, however, they needed to redesign their communications to better express their true point of differentiation.

FP utilizes a unique pre-construction process called MET. This process gives full authority to the owner for the assembly of the project and allows their team to dissect each component and customize its structure according to their vision and budget/schedule boundaries. We captured this approach to accuracy through the tagline “Expect Precision” as the foundation for their brand.

With a new tagline, our team created a complete Brand Expression which included an updated core identity, messaging and a design system to be used for a website rebuild and multiple collateral pieces.