National Western Center
Brand Expression | Core Identity Design | Website Design & Development | Marketing Collateral Templates
The National Western Center (NWC) desired to become known as an international hub for a pioneering spirit, bringing together cultural connections, agricultural innovation, and leading education.
Our team designed the NWC Identity to represent this hub by utilizing a uniquely shaped badge to represent the geography of Colorado, where the mountains meet the plains. Custom typography and a clean angular profile strike a balance between the foundational Western heritage and a future-facing modern approach to global food issues.
Three provocative action words came out of the Brand Expression in a tagline that also provides a way to categorize content around the multiple uses of the location. Angular color-blocking, stylized photographic imagery, and large simple typography extend the graphic look across multiple applications.
