National Western Center

Brand Expression  |  Core Identity Design |  Website Design & Development |  Marketing Collateral Templates

The National Western Center (NWC) desired to become known as an international hub for a pioneering spirit, bringing together cultural connections, agricultural innovation, and leading education.

Our team designed the NWC Identity to represent this hub by utilizing a uniquely shaped badge to represent the geography of Colorado, where the mountains meet the plains. Custom typography and a clean angular profile strike a balance between the foundational Western heritage and a future-facing modern approach to global food issues.

Three provocative action words came out of the Brand Expression in a tagline that also provides a way to categorize content around the multiple uses of the location. Angular color-blocking, stylized photographic imagery, and large simple typography extend the graphic look across multiple applications.