P.S. You are Here
A community coming together
The City of Denver’s Budget and Management Office and Denver Arts & Venues (A&V) partnered to develop P.S. You Are Here, a citywide placemaking fund, cultivating community-driven, tangible outdoor projects in Denver.
The P.S. You Are Here matching grant was designed to encourage community members to claim, initiate and drive the creation of temporary, authentic demonstrations and activation of public spaces.
While the initiative didn’t require a full-blown standalone brand, A&V approached D+i to create a mark and promotional banners for the program. The resulting creative captures the urban essence of the program through gritty texture with a nod to the placemaking element through an abstraction of a map marker and city streets, with a secondary read as a light bulb to represent bright ideas. Vibrant colors project the forward-thinking nature of the program, completing a mark that is worthy of the transformation and revitalization PS You Are Here brings to our underutilized urban spaces.
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Denver Public Art Identity
World-class art
When Denver’s Public Art Program turned 25, Denver Arts & Venues reached out to D+i to update, refresh and rejuvenate the brand to better define the program, highlight the benefits, and challenge the public to get involved. We crafted a campaign design including marquees, advertising and digital assets led by the functional tagline, your collection, expressly highlighting that the Public Art Program is the easiest way for anyone to experience a free, accessible collection of world-class art.
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Firkin creative beer
Celebrate a limited edition brew
D+I created a logo and Matter laid out and printed letterpress coasters as part of a collaborative effort to celebrate a limited edition brew for Create Denver week.
Wynkoop Brewery worked their magic to create a small batch of a firkin-based ESB (renamed FCB for Firkin Creative Brew) just for the event using Brown Palace honey and local hops. Look for it to appear at various events throughout Create Denver week. Chad Seidel of Smilebomb is also creating a short that documents the making of, premiering thursday night with an opening night event at the Spire building. Check out the DOCA website for a full list of Create Denver Week events.
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