A community coming together
The City of Denver’s Budget and Management Office and Denver Arts & Venues (A&V) partnered to develop P.S. You Are Here, a citywide placemaking fund, cultivating community-driven, tangible outdoor projects in Denver.
The P.S. You Are Here matching grant was designed to encourage community members to claim, initiate and drive the creation of temporary, authentic demonstrations and activation of public spaces.
While the initiative didn’t require a full-blown standalone brand, A&V approached D+i to create a mark and promotional banners for the program. The resulting creative captures the urban essence of the program through gritty texture with a nod to the placemaking element through an abstraction of a map marker and city streets, with a secondary read as a light bulb to represent bright ideas. Vibrant colors project the forward-thinking nature of the program, completing a mark that is worthy of the transformation and revitalization PS You Are Here brings to our underutilized urban spaces.