From boring to badass

Through their seasonal promotion in Whole Foods Market, Allegro Coffee wanted to celebrate the diversity of their roast offerings. We collaborated to create a campaign encouraging consumers to take a risk by trying a new roast, brewing something new and experiencing a different flavor profile. Whole Foods team members and baristas were invited to share and encourage the rebellious spirit through cheeky temporary tattoos capturing the essence of a daring coffee experience with the hash tag #roastrebel. Roast on, rebels!