How to express daring

Experiential brand association

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Daring to be creative

When we ask others to be daring we’d better stand behind it ourselves (or in this case in front of it). In order to create a memorable experience that connected back to our brand we came up with a unique approach for our staff profile pictures utilizing white t-shirts, goggles and a whole lot of orange powder.

Being the daredevils we are, we donned our goggles ready for action and proceeded to dive head-on into the spirit of our new brand expression. The result? One-off character-filled shots that portray a sense of daring and adventure while capturing the individual personalities of our staff. The bonus, team-building and camaraderie through shared experiences (and still finding orange powder in strange places).

Enjoy these outtakes and a glimpse into some of the behind-the-scenes action.

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Ready To Do Something Daring?