New market, new competition

Since the company’s evolution to an employee-owned model, Brinkman had yet to update its brand identity to match this new structure and approach. As the company began to pursue more projects in Denver and with so much competition in this exploding urban market, Brinkman Construction needed to refresh the company brand to reflect the company’s values, culture, and differentiation. This refreshed expression would serve to differentiate from their competition in both their existing and new markets.

Ownership. Tailor. Grit.

Through our collaborative, stepped and strategic approach, D+i defined Brinkman Construction’s brand DNA, positioning and story as a trusted contractor who uses a tailored approach to truly take ownership of the projects they build and relies on their grit to complete them successfully.

A new digital experience

The new positioning informed a bold identity and redesigned brand expression to empower internal marketing teams to create new and effective marketing collateral and proud internal communications. D+i designed and developed a custom WordPress website featuring Brinkman Construction’s work, team and culture.