Montane

Brand Development | Website | Marketing Collateral

Out of an existing relationship with a front-range land-owner, our client Shea Properties was tasked with providing the structure and process to responsibly parcel out lots, develop, and sell this valuable property situated in the foothills of Colorado.

The neighborhood was named, primary infrastructure began to inform lot lines, and through a vetting process utilizing pre-set architectural guidelines, among other factors, four qualified builders were chosen to aid in the creation of custom homes for the future residents of Montane. This unique property was poised to be the next great exclusive community along the front range. Still, it relied primarily on word of mouth and on-site signage to attract potential residents.

D+i was hired to not only update and refresh the existing creative around the Montane brand but also to securely position the neighborhood in the minds of future residents as having the most potential for their next custom home.