Campaign Design

“Thanks Ellie”

After D+i improved the logo to include 25th anniversary commemoration, A&V asked us to assist in designing a campaign to build public exposure and awareness of the iconic Ellie Caulkins Opera House. With a primary goal to direct viewers online to learn more about history of the building, new and old, through photos and a deeper story, D+i concepted an original campaign, applying an approachable personality to the venue with a more obvious nod to the namesake of the theater. Through the line, “Thanks Ellie”, we show appreciation for the benefits of wonderful performances present, past and future we are able to experience because The Ellie is there to house them.