Do you know what your brand stands for?
Marketing professionals recognize the importance of managing and improving their brand perception, but they are missing critical tools essential to shaping that perception and therefore influencing target audiences. They are tasked to complete a variety of complex brand problems for their respective companies.
- Reaching a new target audience
- Revitalizing a stale and outdated brand
- Leveraging existing brand equity to grow in a new market
- Developing a narrative for a new product and launching to the market
Start by asking the right questions in order to solve these problems:
- Does your company have a solid brand positioning?
- Do your customers know what our brand stands for? Does our leadership?
- Is your company or product truly unique?
- Do you have a consistent brand story and design, or does it change with every marketing campaign?
WHAT WE DO
D+i Creative is a strategic design agency based in Denver, CO.
We revitalize and empower challenger brands. We work with marketing professionals to design brand platforms and digital experiences that powerfully connect challenger and mission-driven brands to the people that matter. Our services include:
- Competitive market research
- Brand positioning
- Brand storytelling and brand messaging
- Naming and tagline development
- Logo design
- Brand guidelines
Effective B2B branding
This article is meant to help marketing managers begin to think about their company value proposition, their ability to differentiate and how they might leverage a strong brand to build their business.
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