Arapahoe County Early Voting Campaign

Campaign Strategy | Campaign Design

We were given the opportunity to partner with Arapahoe County to develop an approach to campaign messaging and visual design that would encourage County residents to vote early. Barriers to overcome consisted of political biases along with an existing negative perception toward the voting process as a whole.

We achieved an unbiased approach through eye-catching colors, custom illustration and provocative copywriting providing a tongue-in-cheek approach that would not only grab the viewer’s attention, but also provide a memorable and positive experience that would stay with the Arapahoe County residents all the way until they dropped their ballot – early.