A brand in motion
Now in its fifth year, like any growing brand, Denver South has been maturing and finding a unique voice of its own. As such, many of the visual and verbal components originally established for the rebrand were ready for an evolution of their own. Working closely with the insightful team at Denver South, we began the cohesive process of updating the organization’s comprehensive suite of outward-facing materials.
Redefining success
From end to end, D+i launched a strategic overhaul, assuring our audience was engaged with the most compelling and accurate version of a growing brand. From color palettes to testimonial video campaigns, Denver South confidently shifted into the next phase of its progressive timeline.
The result
Staying true to the original brand attributes of hope, optimism and future-forward thinking, the teams at D+i and Denver South continue to build engaging awareness around an organization brand and a region that share the same name.
Particular success and recognition has been achieved through a growing set of community-driven video assets. The “My Denver South” campaign uses one-on-one interviews with community members and business leaders to help describe the advantages and benefits of the region. By utilizing their voices and unique points-of-view we paint a picture of the business and lifestyle aspects of Denver South that are relatable in a very human way.
