Establish the vision, reason to exist and direction of the application.
During our Discovery we collaboratively search for meaning, necessity and true understanding of the product. The outcome of this process allows our team to define key information to move the project forward.
Our initial Discovery session will allow our team to review the overall product concept, business case and user benefit. This will include an audit of existing systems, the competitive landscape and discussion of key user stories, application features, business requirements and technical requirements.
Define User Personas
A persona is a realistic representation of a user, typically based off user research and incorporating user goals, needs, and interests. Our team will help identify each persona and document key attributes: description, behaviors, goals and attitudes.
User Experience and Information Architecture Sketching
Lo-fi, hi-concept. Great UX starts with collaboration amongst designers and product owners. Our team will host a meeting where we roll up our sleeves and put pencil to paper. Together with our client we sketch up product workflows, annotate key product features and establish a rough visualization of the overall product UX.
Utilizing the research and sketch wireframes from Discovery our team will present high-level design concepts for key application views. We explore user interface designs, patterns, typography, brand extension and visualizing key user workflows in high-fidelity.