Western Governors’ Association

Brand Strategy  |  Expression Platform |  Responsive Website Design |  Business Papers  |  Marketing Materials

Western Governors’ Association (WGA) is an organization representing the 19 Western states and 3 U.S.-flag islands. The association focuses on bipartisan policy development and issues affecting the Western United States.

WGA reached out to D+i for an evolution of their brand assets and a website that communicated the functional efficiencies of WGA, specifically how the organization shares information and reports on progress, as well as its broad range and depth of policy work.

To be successful, the brand needed to reflect a western mentality and capture the pioneering spirit championed by the governors of the Western states. We conceptualized a refreshed positioning, identity and Expression Platform focused around the ‘Majesty of the West’. We then extended the design to marketing materials and digital presence, including email, social media and a redesigned website.