Trekz came to our team with a brilliant application idea for outdoor enthusiasts, one that provided an organized way to share their adventures with other outdoor adventurers. There were outdoor apps aplenty, but an app for sharing a detailed adventure, pictures and GPS location included, was not on the market. Trekz wanted to change that.
In collaboration with with the Trekz team, the D+i Creative team determined that the Trekz app would feature stunning photography, detailed GPS locations, and stellar UI/UX flows.
This application was built first and foremost to highlight each user’s unique adventures, whether they are involved in fishing, skiing, surfing or biking outings. The team’s focus was on making certain the adventure, in it’s entirety, was relayed and shared beautifully, and with enough details, to allow other users to access that same adventure with knowledge and insight as to what to expect. The lead component of the design reflected the feeling of a magazine article rather than simply a photograph; this was to convey that each photo had a story and adventure – with more photos and details – tied to it.
User Experience Planning
User Interface Design