Brand Identity | Marketing Collateral | Mobile Application UI/UX Design
Simple Farms is an AgTech company founded by an experienced, Midwest producer. Its flagship product is an integrated mobile and desktop platform that allows producers to accurately measure and predict their crop margins. It is one of the only software solutions available to the agriculture community with this sole purpose.
With the product in development, Simple Farms needed a user experience and user interface designed to specifically engage farm operators to regularly input their activities and allow farm administrators to intuitively track their crop margins. The company also needed an identity designed to champion its product’s unique capability and emphasize that the company is founded by farmers to empower farmers.
D+i worked directly with Simple Farms and its product developer (303 Software) to concept and sketch user flows for the application. Collaboratively, we decided that farm operators needed a gamified experience to ensure they consistently inputted accurate data. The user interface design takes its inspiration from popular strategy games and allows an operator to “build” their operation and equipment as a form of data input.
To ensure the brand resonates with producers, the identity design leverages stylized farm iconography while also alluding to the functionality of the product and its ability to track data and calculate crop margins. The design is as beautifully simple and approachable as the product itself.