Consistently voted one of the top ten venues in the world to experience a live show, Red Rocks Amphitheatre offers concert goers and outdoor enthusiasts a unique opportunity to enjoy the sights and sounds of music, nature and community. The Red Rocks website did not connect that experience with visits. Outdated and poorly architected, the site offered hard-to-find information about upcoming concerts and outdoor events.
Our team reviewed the current site, created a new site architecture, user experience plan and user interface. Together we built new forms of connection for the visitors to find all upcoming concerts, browse the entire concert history and access information about park activities and events.
Based on the ExpressionEngine CMS, and with an extremely robust cloud-based load-balanced server environment, this site was designed to present beautifully for both desktop and mobile viewers, as well as scale accordingly to handle hundreds to hundreds of thousands of concurrent users. We leveraged modern performance caching while allowing content to update just-in-time on the server as concerts and events updated.
With a fully responsive website, concert goers can easily access information about their event, purchase tickets and review concert videos from any device. Denver Arts & Venues is able to update content and send out real-time warnings and bulletins.
Denver Arts & Venues
User Experience Planning
User Interface Design