Quadriga Partners

Investment Bank Brand Development and Design


Lets talk Business to Business


Project Overview

Formed in 2009 by seasoned professionals with experience across the investment banking landscape, Quadriga Partners provides a full spectrum of services to healthcare companies, from mergers and acquisitions to capital raising and strategic advisory.

With a competitive set largely driven by unique market perspective, industry relationships and caliber of partners, Quadriga Partners approached D+i looking for a way to differentiate within the marketplace in a way that is meaningful to their primary audience and provides their internal team with a focused positioning to rally around.


Collaborating on a strategic brand platform, we gathered key insight and discovered the opportunity for the firm to own a customer-focused position, leveraging the notion of “best interest of our client” as a central theme while also recognizing the significance of the Quadriga name and its meaning and relationship to the number four.

Building on this strategy, we designed a differentiated Brand Expression which positions Quadriga as a sophisticated, bold and engaging investment banking firm interested in building lasting relationships with its clientele, versus competing for single transactions. Imagery throughout nods to a Quadriga, symbolic to the founding partnership.

Expressed on a responsive website built for scalability and with brand-forward content, Quadriga Partners’ expression unapologetically anchors the brand in what it stands for, the client’s best interest.


Quadriga Partners


Brand Strategy Platform
Brand Expression
Responsive Design
Business Papers
Marketing Collateral