Formed in 2009 by seasoned professionals with experience across the investment banking landscape, Quadriga Partners provides a full spectrum of services to healthcare companies, from mergers and acquisitions to capital raising and strategic advisory.
With a competitive set largely driven by unique market perspective, industry relationships and caliber of partners, Quadriga Partners approached D+i looking for a way to differentiate within the marketplace in a way that is meaningful to their primary audience and provides their internal team with a focused positioning to rally around.
Collaborating on a strategic brand platform, we gathered key insight and discovered the opportunity for the firm to own a customer-focused position, leveraging the notion of “best interest of our client” as a central theme while also recognizing the significance of the Quadriga name and its meaning and relationship to the number four.
Building on this strategy, we designed a differentiated Brand Expression which positions Quadriga as a sophisticated, bold and engaging investment banking firm interested in building lasting relationships with its clientele, versus competing for single transactions. Imagery throughout nods to a Quadriga, symbolic to the founding partnership.
Expressed on a responsive website built for scalability and with brand-forward content, Quadriga Partners’ expression unapologetically anchors the brand in what it stands for, the client’s best interest.
Brand Strategy Platform