Environments

Brand Positioning and Expression Platform

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Lets talk Business to Business

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Project Overview

Environments is a non-aligned (manufacturer neutral) supplier of office furniture to primarily mid-market to high-end clientele. Services include space planning, interior design, color consultation, project management and installation. In addition to furniture and ergonomic solutions, Environments assists clients with carpet, paint, lighting, plants, artwork, accessories, window coverings and more.

While there is a stable customer base referred through its familial connection to EON Office products, Environments has a desire to reach out more directly to the architecture & design communities. As the furniture division grows it becomes important to create distinction from the competition and create a personality unique from the EON Office entity. Ultimately Environments must communicate in a way that creates distinction and provides any audience with reasons to believe they are the best partner and provider of office environment solutions.

Solution

We focused our efforts on the high quality of Environments work coupled with their collaborative working nature. For both the website and the brochures, we used numerous photographic case studies to highlight Environments’ unparalleled work. We included a combination of finished spaces in action along with macro shots that focus on artistic details.

The website is built on a responsive platform that adapts to the device on which it is viewed and a custom CMS enables the client to update content over time, sharing new trends and completed projects to keep the architecture and design audience engaged.

Support marketing pieces maintain a similar aesthetic and large scale truck art is simplified to the base elements of the identity that communicate collaboration, connection and process in a simple and stylistic way that reads clearly on these mobile billboards.

Client:

EON Office

Services:

Brand Positioning
Expression Platform
Website
Business Papers
Vehicle Graphics