Denver Preschool Program

Brand Strategy  |  Brand Design  |  Awareness Campaign Development & Activation  |  Marketing Communications

The Denver Preschool Program (DPP), a long time client of D+i, brought to our attention that their primary audience had become a more focused driver for how their website should operate. Upon review, it was clear that existing functionality was not matching up to the needs of parents of three and four-year-olds in Denver.

In partnership with 303 Software, D+i embarked on a complete overhaul that would not only answer immediate brand updates and UI design requirements but also offer increased functionality.

The result is a brand-forward, informative site that leads parents through a step-by-step process that explains how the DPP system works. These steps also encourage multiple site visits through repeat engagements with DPP. By also including the statistical skillset of Elementive Marketing Solutions, a web analytics agency, DPP is also able to track interactions and look at results monthly allowing the design and development team to react quickly and adapt the site as necessary to foster improved audience education and participation.