City of Lone Tree

Brand Design |  Website

The City of Lone Tree is located in the south suburbs of metro Denver. The marketing and communications department hired us to redesign and redevelop the City’s website and update the brand identity.

Following a focused meeting with the communications team we facilitated a discussion with all City department heads and a select group of City residents to understand the issues and pain points with the current website and explore ideas for an improved user interface, content management system and navigational structure that would serve a very wide audience base. Insights gathered in this meeting fueled our complete set of functional recommendations for the new site outlined in the form of wireframes which identified all of the unique page templates.

Giving website authors complete content flexibility was a critical part of the functional spec. Our team developed a custom WordPress theme featuring a set of content modules which can be easily used to design each page of the website while retaining a base design and ADA compliance.

Along with the website, our team also evolved the City logo to ensure the forms and colors are easily reproducible for a large variety of media. We delivered a complete set of logo assets and brand guidelines for internal department use.