Brand Strategy | Brand Expression | Brand Guidelines | Marketing Templates | Website | Brand Launch Plan
Brinkman Construction is a 100% employee owned mid-sized general contractor focused exclusively on providing construction services with an established presence in Northern Colorado and a growing presence in the Denver Metro area. Founded in 2005, they work with clients across diverse industries including healthcare, hospitality, office, industrial, restaurant/brewery and multi-family.
Since the company’s evolution to an employee-owned model, Brinkman had yet to update it’s brand identity to match this new structure and approach. As the company began to pursue more projects in Denver and with so much competition in this exploding urban market, Brinkman Construction needed to refresh the company brand to reflect the company’s values, culture and differentiation. This refreshed expression would serve to differentiate from their competition in both their existing and new markets.
Through our collaborative, stepped and strategic approach, D+i defined Brinkman Construction’s brand DNA, positioning and story as a trusted contractor who uses a tailored approach to truly take ownership of the projects they build and relies on their grit to complete them successfully.
The new positioning informed a bold identity and redesigned brand expression to empower internal marketing teams to create new and effective marketing collateral and proud internal communications. D+i designed and developed a custom WordPress website featuring Brinkman Construction’s work, team and culture.