Allegro Coffee Company

Brand Development | In-store Graphics  |  Product Packaging |  Brand Guidelines |  Social Strategy |  Menu boards

Allegro Coffee is a premium brand distributed at Whole Foods Market. The company originally hired our team in the early 2000s to refresh the entire brand, including identity, tagline, packaging, in-store displays, an extensive guidelines book, and merchandising manual.

Our team has continued to work with the internal marketing department through several growth challenges since our initial partnership, from strategy and positioning work to inform everything from the overarching brand story down to individual products, to updated brand guidelines and fresh creative for seasonal in-store promotions.