Create a superior first impression
Effective experiences on shelf rely on fast and effective communication of the product differentiators to engage the consumer in an impactful and authentic way.
Leading with category research and market overview we establish a complete picture of the direct competitors and the focused segment in which we need to differentiate, including identification of requirements or necessary inclusions and also recognized trends. With that knowledge we help our clients identify their primary points of distinction and define the target customer to understand the needs and desires that drive their buying habits.
Utilizing that insight we establish a hierarchy of communication, that when combined with primary imagery and functional needs of the packaging add up to an elevated buying experience. Rendering and iteration of designs occurs before we execute with the required production partners on the chosen direction.