People over product

While EON held a firm position as a local, service-oriented office products supplier, it became clear that we had to position the company as much more than just products, or become faced with an unwinnable pricing war with local competition and national brands.

We began by working with EON stakeholders and representatives to reposition the company as a whole-office partner for their client base. We removed “product” from the conversation and began to communicate the personal value their team offered while backed by a wide range of services.

A wholistic approach to memorable daily interactions

We created a new Expression Platform, leading with the messaging theme – EON is today’s office. The colorful and eclectic brand patterns combined with photography which focused on office space, not office product, built a foundation for marketing EON as a whole office partner.

With a refreshed Expression, D+i designed and developed a new content-managed website, marketing collateral, proprietary product packaging and delivery truck designs which are easily seen and recognized as they make their daily stops around the Denver metro area. D+i continues to work with EON to extend their brand and improve online engagement.

A new addition to the EON family

As the company continues to grow, our relationship also led to the creation of a sister brand for the furniture division, Environments, including primary identity components along with a new website and sales materials.