The Pursuit team, two avid fishermen, were constantly frustrated with being out on a fishing trip and having a nagging worry at the back of their minds that they might have forgotten their fishing licenses. Maybe they’d left them at home, or in the car, or forgotten entirely that they needed to renew and get new ones. Whatever the situation, they knew there had to be a better way to store and renew fishing licenses. And they had plenty of hunter friends who experienced the same frustration.
Pursuit partnered with 303 Software and our design team to help concept a solution for storing and managing hunting and fishing licenses on a mobile device.
Along with designing a beautifully simple UI, we focused our attention on the overall UX. The app needed to make storing, displaying, and renewing these licenses a breeze. Knowing our target audience, the millennial hunter and angler, directed the overall approach and allowed us to explore contemporary design solutions without dipping into industry design standards for outdoor sportsmen.
The blend of beautiful outdoor photography backgrounds along with the practicality of storing, organizing and renewing licenses works perfectly together. Now hunting and fishing enthusiasts need not worry about whether they have their hunting and fishing licenses in their pockets on each trip; all they need their phones.
User Experience Planning
User Interface Design