Nurse-Family Partnership’s maternal health program introduces vulnerable first-time parents to caring maternal and child health nurses. This program allows nurses to deliver the support first-time moms need to have a healthy pregnancy, become knowledgeable and responsible parents, and provide their babies with the best possible start in life.
D+i Creative was hired to produce an outreach campaign to enroll potential mothers into the program, using media of all types to engage an at-risk audience in specific geographic locations.
Focus group research was carried out in a select South Carolina market by our partners at The Idea Marketing group. The results of this research were used to inform visual and verbal solutions along with appropriate media buys and strategic outreach materials to engage the young girls. Based around the central theme of “Learn More Today. Be a Better Parent Tomorrow” we produced both English and Spanish versions of specific campaign items.
The campaign has since launched using social media, transit advertising and one-on-one engagements at specific events and locations where the target audience is known to frequent. The visual and verbal expression extended to bus boards, posters, online banner ads, takeaway cards and even t-shirts for the nurses and onesies for the ultimate beneficiaries of this amazing program.
Nurse Family Partnership
Focus Group Testing