Allegro Coffee Company

In-Store Seasonal Promotions

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Project Overview

Allegro Coffee is a premium brand distributed at Whole Foods Market. The company originally hired our team in the early 2000’s to refresh the entire brand, including identity, tagline, packaging, in-store displays, an extensive guidelines book and merchandising manual.

Our team has continued to work with the internal marketing department since our initial partnership to provide fresh creative for seasonal in-store promotions.

Solution

Ahead of each season our engagement starts with a unique creative brief informed by internal insights, seasonal inspirations and the specific coffees selected for the promotion. While staying aligned with the core brand attributes the seasonal promotions give us the opportunity to “spread the wings” of this established brand expression and provide new and exciting interpretations to surprise and delight the Whole Foods Market consumers.

Concepts are expressed first verbally before moving to visual expression and application across multiple media, including in-store and online. Applications vary from fixture header cards to banners, floor graphics or bag takeovers as appropriate for communication of the theme. Synchronized social media engagements with unique hashtags provide a way for consumers and store team members alike to engage with the brand in a fun and seasonal way.

Client:

Allegro Coffee Company

Services:

In-store Graphics
Product Packaging
Point of Sale
Social Strategy

Menu boards